Grant ID: 1413
Title of Proposal: SNAP (Spay Neuter Action Program)
Agency Type: Non-Profit
Total Funding Requested: $22,500.00
Check Payable To: Humane Society of Pinellas
Application Information
Name of Applicant Agency: Humane Society of Pinellas Website Address:
Person Submitting Proposal: Kelly Hodges Position: Senior Dir. of Development
Person Submitting Proposal Email Address:
Agency Head: Sarah Brown Agency Head Email:
Organization Business Address: 3040 State Road 590 City: Clearwater
State: FL Zip: 33759
Phone (xxx-xxx-xxxx): 727-797-7722 Fax:
Cell: 727-692-8435    
Agency Details

Date of 501(c)(3) Incorporation:
Dates of Last Fiscal Year: Begin: 01/01/13    End: 12/31/13
Organization Income in Last Fiscal Year: $1,566,609.00
Organization Expenses in Last Fiscal Year: $1,632,313.00
Number of Paid Employees: Full Time: 25  Part Time: 4
Number of Active Volunteers: 297
Total Volunteer Hours per Week: 650.00
How did you learn of the 2009  Florida Animal Friend grant competition? Through Animal Friend marketing and past recipients
Year(s) of previous Florida Animal Friend grants (if applicable):
Previous Florida Animal Friend Applications: Years Funded: N/A Year(s) denied/incomplete: N/A
Auto-Generated (Previous Applications):
Grant #Proposal YearProposal TitleStatus
1432010Pinellas County Humane Reduction of Feral and Free-Roaming Cat Population Program Denied
2652011Spay Neuter for low income families & pit bullsDenied
14132014SNAP (Spay Neuter Action Program)Funded
16032006 Denied (not completed)
16642016Affordable Veterinary Care - Humane Society of PinellasDenied
17012017Surrender Prevention and OutreachDenied
17902018Free Pitbull Spay/NeuterSubmitted
Describe your Organization:
Services Provided Organization Structure:

List your current board of directors:

Amy Lovett DunnPresident727-519-1257Director of Communications, Baycare
Brent GordonVice President727-381-2300Attorney
Helen HenwoodSecretary727-724-1054Retired
Kim MahoneyDevelopment Chair, Board Member727-481-9577St Pete MRI
Steve SikaBoard Member727-446-6000Nurses Choice/MedSearch Partners
Susan MartinTreasurer813-818-9567Finance
Susan OldsBoard Member727-348-1606CFO, Baycare
Thomas Carlisle, DVMBoard Member727-385-7235Veterinarian

Applicant Qualifications
For your organization, in the last complete fiscal year:
1398  cats and 1279  dogs were admitted.
1192   cats and  1156   dogs were adopted.
39   cats and  6    dogs were euthanized.
649   cats and  509    dogs were sterilized.
Briefly describe your animal programs:

If your program performs adoptions, are all animals sterilized before adoption? 
If not all, what percentage of animals are not currently sterilized before adoption? 
If not all, how are animals selected for sterilization before adoption? 
If not all, describe your sterilization policies and procedures for assuring sterilization after adoption:
Our policy is to spay or neuter all cats, dogs, and rabbits prior to placing them for adoption. However we do reserve the right to make exceptions when it is in the best interest of the animal, as determined by a veterinarian.  
Give additional background information on your organization's programs as they relate to this application and the qualifications of the personnel who will be in charge of this program. Show that you have the ability to carry out this program. 
We employ a full-time veterinarian and two CVTs and have been offering spay/neuter services to the public for over a year now.
If you currently have a program for sterilization of cats and/or dogs, describe your current level of funding and productivity and why additional resources are needed? 
In FYE2013, our medical team altered 445 cats and dogs for the public, in addition to the 1,603 cats and dogs that belonged to our shelter. Public surgeries are paid by the client, at a price that just covers cost (ranging from $40 for male cats to $75 for female dogs) which is affordable for the client. Additional funding is needed so that we may serve the need of our community by expanding our services. As of today our clinic is booked 6 weeks out, the demand is great. We believe by adding additional days and off site surgeries we can help met this need.

Target Population
Geographical target area (name of city, county, zip codes, geographical Information service (GIS), etc.):
Pinellas Co. zip codes: 34689, 33755, 33756, 66771, 33702, 33709, 33714, 337881, 33701, 33705, 33711, 33712, 33713 
Total human population in target area: 323,574 
Percent of residents living below poverty in target area: 17.8% 
Estimated number of pet cats in target area (human population divided by 3.3): 98053 
Estimated number of pet dogs in target area (human population divided by 4.0): 80894 
Estimated number of feral cats in target area (human population divided by 6.0): 53929 
Number of cats admitted to animal control shelters in the target area last year (if known) 8369 
Number of dogs admitted to animal control shelters in the target area last year (if known) 4850 
Number of cats euthanized in animal control shelters in the target area last year (if known) 4524 
Number of dogs euthanized in animal control shelters in the target area last year (if known) 1436 
Please explain if you believe your target area animal population is significantly different than above.
Several of these areas were targeted based on a high pet population of free roaming cats.
Please explain what you believe are the most substantial sources of dog and cat overpopulation in the target area:
 1. Access to affordable spay / neutering services. Access is defined by transportation and costs. 2. Pinellas County has not supported TNVR inthe past, allowing free roaming cats to breed and over populate. 3. Community outreach / education that supports the benefits of spaying / neutering owned pets.
What kinds of spay/neuter services are currently available in the target area and in what ways are these resources currently insufficient to meet community needs?
Local vets offer office services that are often out of the budget for lower income families. Additionally those with transportation issues are forced to not get their pets spayed / neutered.
Florida Animal Friend is highly supportive of proposals that are focused on animal populations that are identified as substantial sources of dog or cat overpopulation rather than being diluted over too broad of a geographic area or diverse animal populations. Describe the specific target animal population of the spay/neuter project proposed for this grant:

TNR Managed Colony Feral Cat Program/Community Cats (Free-Roaming and/or Owned) Program
Define the precise boundaries of the colony or targeted area, including estimate of square miles.
N/A - We will not be targeting colonies for TNVR, though we will alter any feral or free-roaming cats that are presented to us.
What is the criteria used for determining the target area(s) and/or eligibility for this program?
Describe whether the targeted area is rural, suburban, or urban. Is it commercial, residential, agricultural, or a designated special land use?
Pinellas County is urban and residential.
Estimated number of cats in the target colony area : 0  
Estimated number that are currently sterilized: 0
Projected reduction after utilizing the grant:  0
For TNR program, describe the ability to maintain lifelong care for remaining cats, commitment level of volunteers/organizations, etc.
Do current city/county ordinances address TNR or free-roaming cats?

Please explain what is allowed:
Pinellas County currently disallows free-roaming cats of any kind, however in September 2013 the Pinellas County Commission agreed to relax rules banning activities related to TNVR. A TNVR organization called MEOW Now (, founded by the Humane Society of Pinellas and other community members, has written and submitted a business plan at the request of the Commission. Pinellas County Animal Services, our local animal control organization, has been instrumental in the creati
(NOTE: FAF will not fund any program this is inconsistent with local ordinances.)
For TNR program, list any groups or government agencies who support this TNR effort:
MEOW Now, Pinellas County Animal Services, SPCA Tampa Bay
Describe any effort to lessen the negative impact on local wildlife.
Describe efforts that will be made to mitigate current or potential nuisance issues.
Will the cats be ear-tipped? Yes
Will the cats be microchipped? No
Provide any additional information that will help the grant selection committee understand how this program will operate to achieve its goals.
What do you hope to accomplish with these funds (objectives should be specific and quantifiable)?
To provide affordable spay/neuter services to the public with a focus on mobility challenged/low income individuals in Pinellas County. We plan to provide spay / neuter services to a minimum of 500 pets within the year through our SNAP Program. The Humane Society of Pinellas works hard to help keep people and pets together. In order to fulfill that aspiration, we looked at needs of the residents of Pinellas County. There is approximately 500,000 of pets in Pinellas County, 100,000 of them need to be sterilized. For every animal we sterilize we take one step towards stopping pet over population. This is part of a county-wide collaboration to with SPCA Tampa Bay and Pinellas County Animal Services. The SNAP Program is starting this April but we anticipate being able to make significant decreases in non-sterile pet population within 10 years. Transportation is an issue for the low income and senior community in Pinellas County. Within our at-risk communities, 11% of our households don’t have vehicle accessibility. 41% only have one car per family. The only pets permitted on the buses are service dogs or those enclosed in small containers. By targeting low income, transportation challenged communities, bringing the services to them, we can make greater impacts to reducing pet overpopulation. The vehicle will be out in the community 1 x per week throughout 2014. There are approximately 200,000 community/free-roaming cats in Pinellas County. The Humane Society of Pinellas has agreed to help solve the pet overpopulation by offering spay/neuter services to this population. Reduced prices will be offered for qualified low-income individuals, as well as, community cats. The funds from this grant would allow us to perform 500 surgeries at a reduced cost for qualified individuals.
How does this program increase the number of sterilization surgeries above the existing baseline?
At this time we can only service those who have the means to bring their pets to our clinic. Our clinic has a 6-week waiting list, often competing with those seeking annual vaccines. This program aims to increase the number of sterilization surgeries above the existing baseline by targeting the communities that need it most. The SNAP Program plans to perform a minimum of 500 spay / neuter surgeries during this grant cycle. This number represents a growth from 455 pets in 2013 to 900 with the use of the mobile unit and clinic. We have partnered with the Pinellas County Health Department in order to offer these services at their locations which reside in the at-risk targets.
What criteria will you use to determine eligibility for your program? 
Proof of public assistance such as welfare, Medicaid, Medicare, Supplemental Security Income (SSI), disability, food stamps, or public housing, qualify for heavily discounted spay/neuter services for their cat or dog.
How will you advertise the program? Explain how the advertising will reach the target audience.
This program will be advertised through our normal Humane Society of Pinellas marketing channels which includes: Facebook (over 9,400 fans), HSP E-newsletter (weekly to 9,000+), monthly flyers (mailed to 700+), purchased and in-kind ads in Tampa Bay Time, Tampa Bay Online, Tampa Bay Newspapers. To help reach our targeted audience we have partnered with the Department of Health to include information about our program to their clients and we are looking at including "buck slips" with regular correspondences to our targeted population. Flyers will be created in English and Spanish for posting at community centers, libraries and social service organizations within the targeted areas. We also plan to capitalize on word of mouth marketing by providing those who utilize the service take away information for their peers and friends. The marketing budget is $2000 which will be shared between this grant and our marketing budget. This represents only hard costs, staff and in-kind services will increase this budget to over $3,000.
How will you address barriers to full use of the program such as transportation, illiteracy, and cultural hurdles? 
By servicing our targeted population with our mobile unit we have overcome the transportation issues. With the cooperation of Pinellas County, HSP has identified areas in which would be convenient for the target population. Additionally, HSP will continue to survey these areas to improve locations in an effort to best serve this population. As part of the SNAP Program we continue to educate on the importance of sterilization. This education will continue throughout the year. HSP will repeat locations several times in order to educate and serve the population.
Does this project involve the transportation of animals by someone other than the client? If so, describe the vehicles, methods for confinement, personnel training, liability releases used to assure the safety of the animals and handlers.
Veterinary Services

What arrangements have you made with veterinarians to perform the surgeries? 
We have increased our medical staff and expanded our public clinic hours to accommodate the community's need. When the demand is larger than our staff resources we contract with local veterinarians, who we have long time relationships, to fill in our gaps and assist with bigger clinics.
Are they:  

Veterinary Practices

Fee Range
What is the fee range to be paid for spay and neuter and what is the distribution to be paid by the client vs. the grant program? Keep in mind that Florida Animal Friend grant funds may only be used for costs directly associated with sterilization surgery (including anesthesia and pain control) and not for other items such as vaccines, testing, licensing, and capital purchases.
Amount Paid by Client Amount Paid by Project Total Amount
Range for Male Cats
Range for Female Cats
Range for Male Dogs
Range for Female Dogs
Please check each item below to indicate additional services offered at the time of surgery, whether the client is required to pay for them, and if so what the fee is. For example, if an examination is required for surgery but is not charged to the client it would be marked: Required  Yes, Fee to client No
Required, Optional, or Not Offered Fee to Client?
Rabies Vaccination if Due   
Other Vaccination if Due   
Pain Medication   
Parasite Medication   
HW Testing   
Feline Leuk/FIV
County License   
Ear tipping   

None of the anticipated grant funds can be used for any of the above services, except for pain medication.
If necessary, please explain the procedures and fees described above: 
We will encourage testing and vaccines, offering these services at a discounted rate.  
Is this a voucher program? No
If so, how will you assure compliance with the program?

For your voucher program, how have you determined the capacity of the veterinarians listed above to handle the projected capacity?
Will you have the ability to report the number of vouchers issued and the percentage that result in S/N surgeries?

Community Collaboration
To assure the success of your program, are there any local groups (such as rescue groups, animal control agencies, TNR groups, local businesses, local media, social service agencies,etc.) other than your organization and your cooperating veterinarians who are committed to assist?
Please list them and detail their level of involvement with the proposed effort.
NameLevel of Involvement
Cox Media (radio)On air promotions
Meow NowPartnership to serve community cats.
Pienllas County Health Dept.Assisting by providing location and marketing
Pinealls County Animal AdvocatesCollaborating to hit target audience
Pinellas County Animals ServicesAssisting with marketing and possible funding
SPCA Tampa Baycommunity partner, assisting with marketing
Tampa Bay News (TBN)provide in-kind ads in targeted geographic areas.
TBO (Tampa Bay Online)in-kind online marketing
Think Tank MarketingProduction of marketing materials to attract clients and for educational materials.

Other Information
Provide any additional information that will help the grant selection committee understand how the program will operate to achieve its goals.
 The SNAP Program is a new program to the Humane Society of Pinellas (HSP), one that history and demand proves is much needed. Because the program aligns with our core mission staff and resources have been allocated to make it a success. For the past year we have been providing affordable spay / neuter services at HSP. We made a commitment to the efforts of providing these services to owned pet by providing funds for a per diem veterinarian that we have worked with in the past. This per diem veterinarian has an extensive background in high volume surgeries and working from a mobile unit. Staff has been hired to schedule the off site surgeries and will continue to adjust the program as the needs demand throughout the year. Development staff is working to secure additional funds to offset unforeseen costs. Marketing staff has added this program to their efforts and marketing plan. Clinics will operate on a first come, first serve basis initially. We will review this in June and determine whether to continue this process or to set appointments. If appointments are needed our current staff will perform this function.
Total number of sterilization surgeries projected:
Cats: 250    Dogs:  250 
Total budget requested (Budget should not exceed $25,000): $22,500.00 
Average cost/surgery projected: $45.00 
Describe any expenses that are not included in the grant and how they will be paid for (for example, vaccines, microchipping, ear notching, etc.):
As the targeted demographic for this program are on public assistance we are offering our additional medical services at reduced rates. These services include microchipping, annual vaccines and routine testing, all which can easily be performed with our mobile medical center. Additional services would be available in our medical center at the shelter. Some of the costs of these services will be covered by additional grants and public donations.
Describe any other funding sources for this program, i.e. other grants, targeted fundraising efforts, budget allocation, etc.
We have / are applying for several grants to administer this program. We have also created direct mail appeals and begun soliciting our donors to help support this cause. The funds have been allocated through our budget as this program fits our core mission of helping people keep there pets and reducing pet overpopulation.
What percent of the total cost of the program would this projected grant cover?
All projects must be completed within 12 months of receipt of funding.
Projected start date: 09/01/14/     Projected end date: 08/31/15
Unexpended funds
Any unexpended funds must be refunded to Florida Animal Friend within 30 days of the end of the project.

Requests for extensions
Requests for time extensions are discouraged and not often granted. If it is imperative to request an extension, such request must be made in writing at least 30 days prior to the end of the project. It is FAF’s policy to seldom grant more than a 30-60 day extension.

Failure to submit reports and requests within the required time period will impact your agency’s future grant applications.
Future Funding to Sustain Public Spay/Neuter
*Explain how the organization plans to fund this program in the future. Having sustainable plans including other grants, local donations and other services generating revenue enhances the chances of receiving this grant.
The Humane Society of Pinellas has a dedicated development staff that will continue to seek outside grants and donations. Individual donations make up 87% of our $1.6 million budget. Reducing unwanted pets is a top priority for our donors.
Promotion of Florida Animal Friend Spay/Neuter License Plate
*Applicants selected for funding are expected to publicize their grant in support of their spay/neuter program and promote the sale of the Animal Friend license plate via press releases, newsletters, website links, social media, etc. Please describe your plan to promote the Florida Animal Friend Spay/Neuter License Plate. Grantees are required to submit documentation of promotional endeavors with their final report.
We reach over 9,000 people weekly in our e-newsletter and 9,400 through Facebook. Several posts will be made on Facebook to encourage individuals to support the license plate campaign, recognizing the grant as a major underwriter for the SNAP Program. The e-news will allow us to provide regular updates on the program while including messaging that recognizes Florida Animal Friend Spay / Neuter License Plate initiative as a supporter. Additionally we produce printed annual reports and maintain a web site, which will both recognize your grant and make an appeal to support the program through the purchase of an Animal Friend license plate.